The Super Bowl is known to be one of the most watched TV programs in the world, and this causes the cost for advertising to go through the roof. Super Bowl fans do not just watch the football, but they watch the commercials too. There are the same old corporations like Coke, Pepsi, Budweiser, and Doritos that broadcast funny commercials to get customers’ attention. But every year, there are the commercials that are designed to make a statement, and these are the commercials that deserve to be talked about.

NoMore.org is a campaign with the goal to end domestic violence and sexual assault. They had a commercial that displayed a texting conversation between a girl and her friend Jesse. The girl was trying to convince Jesse to come to a Super Bowl party, but Jesse could not because her boyfriend was “in a mood.” When the girl asked Jesse if she was okay, Jesse stopped replying.

This commercial’s message was that there are signs of domestic violence all over the place in all sorts of ways. At the end, it tells the viewers how to learn more about the problem and offers a help line for victims. This campaign chose to use their screen time to impact social change, and maybe it did not make anyone laugh, but it might have made them think.

The next commercial was a Colgate commercial that basically informed the viewers of the statistic that “every time you brush your teeth and leave the faucet running, that equals 4 gallons of wasted water.” It then explains that some people in the world do not have that much water per week. This commercial is not designed to make you feel bad, but it is a message to Americans to not be wasteful and ungrateful. Seeing a business use screen time to make such a powerful statement hopefully put some Super Bowl watchers in perspective.

Budweiser had multiple commercials during this year’s Super Bowl, but the last one was a bold reiteration of their slogan “Drink Responsibly”. The commercial was actress Helen Mirren reciting a quick monologue that sassily degrades anyone who drinks and drives. At one point she says, “If you donated your brain to science, science would return it.” This takes “Drink Responsibly” to a new level, and gets the message out bluntly. Drinking and driving is wrong.